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Everyone

Are you ready to offer intentional gestures that consciously celebrate women’s gray hair and help eternalize gender equity?

Below are some simple and serious ways to make a difference.

Download free assets below

Download free assets below

How to Go "Gray For Good"

Simple

  • Send the GrayForGood.com website to a woman you know and share how you support her

  • Encourage women and girls causes to use #GrayForGood as a fundraising tool by tagging them (@)

  • Share your story with Gray For Good documenting when you’ve felt supported or shamed for not coloring and add to our survey

  • Show your support for women with gray by doing a “Gray For Good Gesture” like flipping your hair when you see a woman with gray (:54-:56 / 1:47-1:50 in the video).

Serious

  • Share a selfie photo, state $ amount donated, tag the women or girls charity

  • Share a selfie, share via social media your story on how going gray has been tough or wonderful, tag #grayforgood

  • Attend or host a Gray For Good virtual event where donations go to a women or girls cause

  • Share the Gray For Good video and or create your own version using the lyrics

Digital Assets

For Organizations For Individuals

Women and girls focused causes can use these assets to drive donations and help you fundraise.

GFG-assets-org.jpg
 

Show off your shining silver with these social media frames (designed for Instagram, Facebook and Twitter).

GFG-assets-individual.jpg

List of U.S. Women and Girls Organizations

Woman and Girls Index

A definitive list does not exist, but the Women & Girls Index documented 48,000 in the U.S in 2022. Check it out here.

 “Marketing and media fuel false depiction.

Today I want to re-write non-fiction.

Coloring gray is a learned addiction tied to ageism and one that has very real afflictions.”

-Gray For Good video Lyrics