Frequently Asked Questions
What is Gray For Good?
Gray For Good - For All Womanhood is a global campaign devoted to celebrating all women-identified individuals who go gray and eradicating the gender equity gap by increasing charitable giving to women and girls focused causes. #GrayForGood.
What’s the Big Deal? Women Don’t Have To Color Their Gray.
The financial costs tied to agewashing are exponential and the halo of mental, economic, societal and generational costs are simply too large to measure. Women who have gone gray have story after story about being shamed, profiled as less competent, losing job opportunities, being paid less than men of equal age and experience, and more.
What Is the Equity Funding Gap?
Based on research from The Women & Girls Index in 2022, 48,000 U.S. women's and girls organizations made up 3.5% of all charitable organizations and this group only received 1.9% of all U.S. charitable funding. The Ms. Foundation documents foundation giving to women and girls of color in the U.S. is only .5%. These statistics are horrible examples of funding priorities and we must do better to consciously get levels to a more equitable place.
Where Does The Money Go?
This campaign depends on donations being made by individuals directly to women and girls causes. Gray For Good is not collecting donations at this time.
How Will Gray For Good Measure Success?
1) Success will be tracked by stated dollars donated using the hashtag #GrayForGood.
Share a selfie and tag #GrayForGood
Choose a women's focused charity and tag @charity
State the amount ($) donating and donate
Any donations not tagged to #grayforgood will not be able to count toward the overall goal of fundraising.
2) Common use of “Gray For Good Gestures” like flipping your hair when you see a woman with gray (:54-:56 / 1:47-1:50 in the video).
3) Number of Gray For Good website visitors.
4) Media stories and articles mentioning Gray For Good.
5) Confirmed cultural shift of women feeling celebrated and not penalized for our gray hair.
Who Should I Donate To?
There are an estimated 48,000 women and girls charitable organizations in the U.S. calculated by the Women’s Philanthropy Institute, Indiana University Lilly Family School of Philanthropy & DataLake Nonprofit Research.
Access the list here.
Don’t know a charity? Consider donating to The Women’s Philanthropy Institute, who exists to conduct, curate, and disseminate research that grows women’s philanthropy.